Valentine’s Day is just around the corner, and our team is in the final stages of planning for this momentous occasion. Valentine’s Day is like the Superbowl of the floral industry – it takes a lot of practice, planning, and no small amount of hard work to get everything just right. Planning for Valentine’s Day actually starts a whole year in advance. Below is an overview of the planning that goes into making this occasion happen without a hitch.

Staff planning starts one year prior to the next Valentine’s Day. We use this time to evaluate what worked well and whether or not we need to increase staff based on the results. Our goal is to fulfill every single Valentine’s Day order, right down to the very last minute orders, and having the right amount of help is crucial to the process.

During the year we will also evaluate new gift items, plush toys, and decorative trimming, that get added to bouquets. Around December is when the major planning kicks off.

In mid-December, we place our order for roses. We have to order early because the demand is very high and we want to be sure that we have plenty on hand to fulfill the hundred and hundreds of orders that we will receive for Valentine’s Day. Also during the month of December, we start to stock up on vases, cards, bows, balloons and other decorative items.

Right after Christmas, we start with Valentine’s Day promotions and advertising. We also transform our shop from Christmas to Valentine’s Day which includes a reset of the window display.

Two weeks prior to the big event we will finalize all staffing assignment and map out delivery zones. Because there are so many deliveries going out at one time, we have to map out everything on a grid system. Certain staff members are assigned to specific areas and those areas correlate to where arrangements are placed for easy access in our staging area.

During the week of Valentine’s Day, things switch into high gear; it is like a sprint to the finish. It is pretty common to put in 12 – 18 hour days during this week as several things need to be completed in a short amount of time. First, we make up all of holding buckets with floral preservative solutions and water. All of the buckets have to be cleaned and bleached first to make sure that no bacteria can contaminate the new solution. About three days prior to Valentine’s Day we will start “greening-up” our vases with greenery that fills in the arrangements. During this time we also start stripping down and trimming the hundreds and hundreds of roses that will make up many of the Valentine’s Day arrangements.

One day prior to Valentine’s Day day we double check that all of our staff are ready and prepared. We will take a few pre-deliveries out, but the real magic starts bright and early on February 14th. Our staff of 12 will arrive and we’ll take on the task of finishing, sorting, and delivering arrangements. The deliveries usually start at 7 am and will wrap up when the last arrangement is delivered (usually around 6 pm). It is a long but rewarding day of spreading cheers and love through the power of flowers. All told we will deliver somewhere upwards of 400 arrangements.

One of the biggest questions we get during this time of the year is, “how do we keep our roses fresh for longer?” It is as easy as one, two, three.

  1. Keep the flowers away from heat or direct sunlight.
  2. Make sure your vase is always full of water.
  3. Change the water in your vase when it starts getting cloudy (cloudy water means bacteria is growing).

And that is how we make sure that Valentine’s Day happens every year without a hitch.

Thank you for reading. We wish you all a Happy Valentine’s Day.